Yanmar to showcase new electric equipment and prototypes at bauma 2022
Yanmar Compact Equipment aims to create an engaging and interactive experience for visitors of bauma 2022. The Yanmar booth will feature four user application-inspired areas dedicated to showcasing its road construction, demolition, earthmoving, and landscaping equipment, as well as a special zone for its plug-in electric line-up and a live demonstration space. Yanmar has named the booth and all of its areas as 'Yanmar City.'
Coming as part of the company's commitment to electrification, Yanmar CE will present a number of all-electric additions to its range. Alongside the SV17e mini excavator, Yanmar will show a team of new models and prototypes – working towards the goal of offering a complete range of electric compact equipment.
The ‘Yanmar City' reflects the company's desire to create a better user experience beyond simply designing and manufacturing construction equipment. In addition to launching the company's latest product technologies, Yanmar CE will present several machine attachments, finance options, and operator-focused solutions.
Fully embracing digitalization, the ‘Yanmar City' stand will be compatible with an interactive app designed for bauma visitors. There will also be product displays, the launch of Yanmar's Operators Club, a competition for operators with fun games and activities for all the family to enjoy during the weekend.
Underpinning the ‘Yanmar City' concept will be Yanmar CE's new brand tagline "Building With You." This clear statement, Yanmar intends to demonstrate a commitment to user collaboration and partnership.