IronDirect

Asheville, NC
US

Headquartered in Asheville, NC, IronDirect is an American company whose mission is to significantly lower the lifetime cost of the equipment you operate without sacrificing quality or support. We do this by offering our customers a convenient online platform for purchasing and selling equipment, attachments, parts and services; a suite of innovative support and service programs and technologies that reduce the risk of ownership across a machine’s lifetime; and a safe way to buy, operate and resell value-priced products from proven global manufacturers. Let us help you Buy Smarter. Build Better™.

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Earthmoving

IronDirect rolls out line of Shantui crawler dozers

After a successful preview at ConExpo, IronDirect is rolling out a line of 10 fully hydrostatic Shantui crawler dozers that feature excellent blade and track control, superior visibility and a new, comfortable cab. The lineup includes four standard-track XL models that excel in hard and rocky soil, and six low-ground-pressure (LGP) models for soft ground conditions. The lineup ranges from 90 to 170 net hp (70 to 127 kW).

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Industry News

IronDirect Announces the Grand Opening of its 100-acre Customer Experience Center

IronDirect®, an American company that offers a convenient online platform (IronDirect.com) for construction equipment buyers to acquire the machines, attachments, parts and services needed to reduce ownership costs and maximize uptime, today announced the grand opening of its 100-acre Customer Experience Center in Asheville, NC. The state-of-the-art facility offers prospective customers, dealers and sales partners the opportunity to operate and evaluate premium and value-priced equipment from brands such as Paladin, Berco, Lonking, Shantui and Sakai, which are currently for sale online at IronDirect.com.

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IronDirect provides new online platform for purchasing value-priced and premium brand products

IronDirect is backed by e-commerce pioneer Liquidity Services. IronDirect provides construction equipment buyers a convenient online platform to purchase a large and growing number of value-priced and premium brand products .

Liquidity Services has announced the launch of a new marketplace, IronDirect, that provides construction equipment buyers a convenient online platform to purchase a large and growing number of value-priced and premium brand products – including bulldozers, excavators, wheel loaders and telehandlers – all from proven manufacturers around the world. The IronDirect marketplace provides both large and small contractors and corporate end-users easy and direct access to high-quality equipment, attachments and parts needed to meet their functional needs along with a suite of innovative support and service programs and technologies that reduce risk and maintain uptime across the machine’s full lifecycle.

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