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Genie 360 offers end-to-end equipment management

A complete digital experience makes it easier to keep machines available, respond when issues arise, and reduce administrative friction

A man places a sticker on the side of a piece of heavy equipment
Genie 360 is the companies newest digital experience, offering a set of digital tools built to service end-to-end customer needs. Genie

Genie's new digital experience offers a set of connected tools and systems built around the real-world needs of equipment owners to simplify and streamline equipment ownership. 

Genie 360 offers a complete digital experience for equipment owners 

Genie 360 tools encompass the end-to-end customer experience, from pre-delivery through ownership, service, and support. That includes telematics and fleet management tools, and learning, support, documentation, and warranty systems. By thinking holistically about the digital customer experience, Genie 360 simplifies equipment ownership, making it easier to keep machines available, respond quickly when issues arise, and reduce administrative friction that slows service teams down. 

Genie 360 supports rental operations and enables technicians, fleet managers, and operators in the field through digital tools that include: 

  • Machine-specific QR codes that connect to Serial Hub. Together, the QR codes and Serial Hub help technicians, service teams, and machine operators quickly access serial number-specific information, including manuals, safety materials, and maintenance information while standing next to the machine, reducing time spent searching or making calls.
  • The Genie Assist chat agent provides fast, conversational access to machine-relevant answers and is grounded in Genie documentation. The chat agent, which is accessible 24/7 in multiple languages through Serial Hub, helps technicians diagnose issues faster so they can get equipment back in service sooner.
  • Warranty Hub is a fully integrated platform that simplifies the warranty process from start to finish, allowing customers to manage product registration, submit and track claims, and follow the full lifecycle of a warranty request within a single system. This reduces the administrative burden, minimizes delays, and helps eliminate surprises related to warranty outcomes. 
  • The new My Fleet within the myGenieLift portal, which provides a complete overview of all of a customer's registered Genie machines. This allows customers to quickly and easily filter to see equipment that needs attention, has a service bulletin, or a critical alert. 

In addition to the features and systems above, Genie continues to add to and enhance existing digital tools under the Genie 360 umbrella, including:

  • Genie Lift Connect telematics provides actionable data to help reduce downtime and boost returns.
  • The Tech Pro Learning Experience Platform (LXP) delivers quality, engaging, and meaningful content in multiple languages.
  • Visual Remote Assistant, which helps technicians troubleshoot equipment and improve uptime; and
  • Genie's global customer call center, which was updated and modernized recently to integrate AI and other modern digital tools to provide 24/7 support for English-speaking customers and faster resolutions for all callers. 

Together, these tools reflect Genie's commitment and broader strategy of connecting machines, information, and support into a cohesive digital ecosystem that helps equipment users and owners solve problems faster, streamline maintenance workflows, and maximize equipment uptime.

"Equipment owners don't need more disconnected tools. They need clarity," said Nicole George, Genie vice president of Strategy and Brand Experience. "Genie 360 delivers practical visibility and faster support that makes equipment ownership easier across the entire product lifecycle. The result is less downtime." 

"By thinking holistically about these tools as a connected ecosystem, we're able to deliver a better, more streamlined customer experience, reducing complexity that makes it more time consuming and costly to service, manage and maintain equipment," said Matt Skipworth, Genie vice president of Global Services and Digital Solutions "By reducing friction for our customers, we deliver a superior customer experience and add greater value."

Company info

6464 185th Ave. NE
Redmond, WA
US, 98052

Website:
genielift.com

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