Kubota Canada has announced a six-year sponsorship agreement with the Toronto Blue Jays, making it an Official Partner of Canada's only Major League Baseball team.
The agreement, which runs through 2029, demonstrates Kubota's commitment and desire to engage with communities across Canada, and illustrates the emphasis Kubota has placed on continuing to expand their brand in the Canadian market.
When considering potential partnerships to pursue, the Toronto Blue Jays were a natural fit. The Blue Jays value teamwork, innovation, success, and community - all qualities that not only resonate with Canadian consumers, but also align perfectly with Kubota's brand values.
"The Blue Jays are known for their dedication to excellence and performance on the field," said Steve Sweetnam, Director, Marketing at Kubota Canada. "By partnering with them, we're aligning our company with an organization that values teamwork, reliability, and high performance, all of which are key attributes of our brand and products."
"We're thrilled to partner with Kubota Canada," said Mark Palmer, Director, Partnerships for the Toronto Blue Jays. "Our two companies have many shared values and we're excited to bring this partnership to life. As Canada's baseball team, we have the unique opportunity to connect with fans and Kubota Canada consumers from coast-to-coast-to-coast."
