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BOMAG names new director of dealer channel sales for western region and Canada

A man stands in front of a BOMAG machine.
Bill Nittinger will take on the role of director of dealer channel sales, western region and Canada for BOMAG Americas. BOMAG

Bill Nittinger has been named director of dealer channel sales, western region and Canada, by BOMAG Americas. In his new role, Nittinger will be responsible for developing and implementing sales strategy, dealer development, and working with BOMAG territory managers and dealers throughout the region to grow the brand and market share.

Nittinger brings 36 years of experience to the position, including as operations manager for an independent heavy equipment distributor and sales positions with two heavy equipment dealerships, where he served as sales manager and operations manager responsible for both retail and rental businesses. He also has ten years of OEM experience in the roadbuilding sector.

Speaking on Nittinger's appointment, Cole Renken, vice president of sales and marketing for BOMAG Americas, said "Beyond his decades of working on both the OEM and dealership sides of the business, Bill also has more than 16 years of experience in retail and wholesale finance. His enthusiasm for the business, plus his wealth of experience, will help drive his success for BOMAG and our dealers in this region. We are excited to have him join the BOMAG team."

Nittinger added that he is excited to be back in the road building industry where he worked alongside family members during his time with another OEM. "Working with my dad and brothers helped me to develop a passion for road building. Additionally, my experience at the dealership level gave me a better understanding of the tools our dealers need to be successful with their business models. BOMAG is a quality company with quality equipment, and I'm anxious to do my part to help customers get the most out of BOMAG equipment and technology."

Company info

125 Blue Granite Pkwy
Ridgeway, SC
US, 29130


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