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Bid-Well returns to its branding roots at World of Concrete 2024

Three people stand near a paver at a trade show booth
Bid-Well's Marty Bachey, district sales manager; Mark Rhead, sales manager; and Brian Severson, regional sales manager. Bid-Well

Bid-Well has recently exhibited a 3600 RC paver at World of Concrete 2024. This year's event also marked a significant milestone for Bid-Well as it unveiled its new branding – a refreshed identity that pays homage to Bid-Well's legacy while embracing the future of the concrete paving industry.

Bid-Well has been a player in the bridge paver market since its founder, Murray Rowe, developed a new method for paving decks in 1961 alongside ‘Tex' Bidwell, a construction foreman building bridges for Burton Jensen Construction of Sioux Falls, S.D. The solution was to pave the deck transversely, rather than longitudinally, which was standard in the industry at the time. Due to the success of transverse pavers, Bid-Well continued to grow, evolving its product portfolio by introducing design innovations to make the bridge contractor's job easier and to cope with the evolution of bridge designs. During this time Bid-Well also grew its presence in over forty countries.

In 2001, Bid-Well became part of Terex and from then was known as Terex Bid-Well. However, a desire to return to its roots led to the decision to relaunch the name of Bid-Well. Bid-Well says that the new branding reflects the history of advancements in concrete paving technology while embracing Bid-Well's focus on core values, heritage, and dedication to excellence. 

As well as launching the new branding, Bid-Well exhibited the 3600 RC paver at World of Concrete, a concrete paving machine with a remote control system that enables operators to set up and run the paver safely from the ground. Not only is it capable of efficiently paving bridges, but with the proper accessories can also be used to tackle tough road paving projects. Extra options on show at World of Concrete included a fogger and sidewalk paver. 

"We had a great show at the World of Concrete this year, witnessing a lot of traffic through our booth and talking to both new and existing customers each day," said Mark Rhead, sales manager at Bid-Well. "A special thanks to Alejandro Suarez and Alejandro Aguirre from our distributor Simehsa in Mexico, who also participated in our booth to help translate with our Spanish-speaking customers. We were particularly excited to bring back our Bid-Well name – not only does it hold sentimental value for the team as well as our loyal customers and the Canton community where we manufacture our products – but it reaffirms our commitment to staying true to our heritage while driving progress and innovation in the concrete paving industry."

Company info

200 Nyala Farm Road
Westport, CT
US, 06880

Website:
terex.com

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