Doosan to debut new brand and logo at CONEXPO-CON/AGG 2023
In 2021, Hyundai Heavy Industries acquired Doosan Infracore North America and gave them three years to complete a rebrand. Doosan will take the next step in that rebrand by introducing the company's new global brand and logo, as well as several new products, at CONEXPO-CON/AGG 2023, March 14 to 18.
Visitors to the CONEXPO exhibit will be able to see the new brand in action, hear the story of why the new name was chosen, and see what's next for the company.
"Fans of our current offerings will be delighted that the equipment will remain unchanged and continue to deliver the powerful, reliable solutions admired worldwide," says Alice Banach, senior marketing manager at Doosan Infracore North America.
Highlights of Doosan's CONEXPO exhibit
Doosan will exhibit at F9153 in CONEXPO's Festival Grounds area. The display will showcase a portion of the company's full line of construction equipment, the transparent bucket for Doosan wheel loaders, a battery-powered engine, and several new machines, including the company's dozer line.
Doosan will also demonstrate Concept-X, new safety features, and electrification will be featured. Doosan's Concept-X is an automated, AI-driven equipment development program. The Doosan exhibit will showcase autonomous equipment, the new Smart X-Care fleet management service, and the topography-scanning drone Concept-X Xite Cloud.
The Concept-X autonomous worksite will feature three live demonstrations each day, along with other new products. Concept-X was first exhibited in 2019 with an autonomous Doosan wheel loader and excavator. It can survey worksite topography via 3D drone scanning, establish operational plans based on that data, and operate heavy construction equipment such as excavators, wheel loaders, and articulated dump trucks without human intervention.
Continuous Concept-X demo pit footage will be played simultaneously on a large screen and a three-screen brand tower in the Doosan exhibit.
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