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Rokbak celebrates first year in business with North American dealers in South Carolina

A large group of people takes a photo near an articulated hauler
Rokbak recently celebrated the first year with its North American dealers. Source: Rokbak

Rokbak brought together its North American dealers to celebrate the brand's first year where everybody looked to the future and discussed everything from user feedback to plans for growth and the company's strategy.

A year on from Rokbak's launch, the company's dealer conference in Charleston, South Carolina, brought together dealers from the US, Canada, and the Dominican Republic. Held at the end of September and attended by around 60 guests, the event allowed for positive reflection on U.S. market growth – where the demand for Rokbak's articulated haulers continues to go from strength to strength. This was underlined by over 40 orders being placed for the RA30 and RA40 articulated haulers at the event.

During the conference, Rokbak's Managing Director, Paul Douglas, and his leadership team discussed the brand's successful first year, the company's products and strategy, and looked ahead to 2023 when Rokbak will exhibit at CONEXPO-CON/AGG. In breakout sessions, the dealers and Rokbak team shared best practices and user feedback. There was an RA30 articulated hauler at the event, courtesy of Rokbak dealer Hills Machinery, and product walkaround sessions highlighted the machine's features and user benefits.

"The Charleston dealer conference was an occasion to celebrate the hard work that has created a successful first year for Rokbak, as well as to look forward to a prosperous future alongside our dealer partners," says Paul Douglas. "We organized the event to share our strategy and plans with our dealers, so they could understand how to best play their part. It was a great opportunity for us to get valuable dealer feedback and strengthen relationships."

Since the rebrand, Rokbak has laid down distinctive tracks in the U.S. market and the company will continue to expand its dealer network to better support contractors. This year it has already added ProSource Machinery to provide representation across Colorado and Montana, State Tractor & Equipment to serve Kansas and Missouri, and TraxPlus to cover Louisiana and Mississippi.

"The Rokbak dealer conference was exceptionally well thought out," says Eric Marburger, managing director and vice president of Rokbak dealer GT Mid Atlantic. "It was a very nice blend of in-depth information to help our dealership sell and support the brand with plenty of fun getting to know the Rokbak personnel and other dealer attendees."

In 2021 the total global articulated hauler market was around 8,200 units and in 2022 it is predicted to be as high as 9,000. It is estimated to be worth $6.0 billion and is forecast to surpass $10.9 billion in the next decade.

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