Terex Finlay rebrands as Finlay
Terex Finlay has rebranded its business to update and refresh its image based on its core values and future strategies. The business is to rebrand globally as ‘Finlay' to include a new logo, slogan, and a new house style for its marketing collateral.
"Our product offering will forever evolve and expand to meet the needs of our customers," says Finlay Global Business Line Director, Matt Dickson. "We already offer an extensive array of machines powered by hybrid technology and, in the coming years, we will further develop hybrid and electric powered equipment through our product road map based on the ‘voice of customer' feedback that we have received.
"The new slogan 'Strong heritage, strong future' reflects on the strength and depth of our heritage, which encompasses the attributes in our products such as innovation, performance, and reliability, complemented by the service and support associated with our dealer network. The strength within the future of the brand advocates our future strategies across product and geographical development, operational improvements and support services," finishes Dickson.
"The rebrand will include a full suite of internal and external marketing material, refreshed social media, and digital channels, integrated into a modernized and refreshed website. The new identity has been purposefully designed to be adaptable across both traditional, and new digital communication platforms. We are well placed for the future, focused on continuing our growth and strengthening our brand. Our bold, new identity is a visual signifier of our position as one of the world's leading crushing, screening, and conveying manufacturers and we are excited to deploy our products and services for the years ahead," says Neil McIlwaine, business development and marketing director at Finlay.