Soil Connect has started to collaborate with startup fundraising platform SeedInvest for the opportunity to invest in Soil Connect. The opportunity will start with a private sale to Soil Connect's network before opening up to the public.
"Soil Connect was built to serve the construction ecosystem, and we want to give our early adopters an opportunity to participate in the possible upside that comes with investing in a high-growth tech startup," said Cliff Fetner, Soil Connect founder and CEO. "In carving out a piece of our funding round for this purpose, we're able to reward our loyal user base for the role they've played in our growth thus far, as well as create greater alignment of interests that will help to inform our continued evolution. This is a platform created by construction people for construction people, and it's only right that our users get access to a piece of the pie."
Soil Connect is a SaaS-enabled marketplace that combines technology and social networking capabilities to serve as an end-to-end, full-stack solution for anything dirt and aggregate-related. The platform enables users to transact at shorter distances between job sites, leading to quicker processing times and reducing carbon output. Soil Connect also allows users to save on expenses associated with transportation, such as administrator sourcing, chain-of-custody tracking, truck rental, ticketing, drivers, and fuel.
Soil Connect's platform consists of three products, its marketplace, patent-pending eRegulatorySM, and eTickets. Each product creates a digital and cohesive user experience allowing for transactions, tracking, and data sharing.
Soil Connect investors already include construction industry names such as, Suffolk Construction, CEMEX Ventures, EquipmentShare, ARCO Murray, and former chairman and CEO of US Concrete, Bill Sandbrook, as well as institutional VCs Heartland Ventures, Romulus Capital, TIA Ventures, Great Oaks Ventures Capital, Blue Collar Capital Partners, and AB Investment Group. Soil Connect funding will enhance the product and service offering and fuel the expansion of its user base, helping the company further deliver on its value proposition to provide cost-effective and sustainable solutions for construction professionals to transport and acquire soil and aggregates.
"Soil Connect has a deep understanding of its customer's needs and offers an innovative, tech-driven solution for streamlining soil and aggregate market transactions," said Christopher George, a SeedInvest venture investor. "This investment opportunity presents an exciting chance for SeedInvest and the construction community to participate in a high-quality investment round."
"Soil Connect is a great example of a high-growth startup utilizing online fundraising to invite its customers to invest alongside venture capital firms," said Ryan Feit, SeedInvest CEO and co-founder. "We've found that startups that turn their customers into investors benefit from an army of loyal brand ambassadors going forward, in addition to capital."
