Minnich Manufacturing starts product education program for dealership sales teams
Minnich Manufacturing has started Minnich University – a program aimed at educating Minnich dealer sales teams with product knowledge and hands-on demonstrations.
Minnich University is held four times a year at Minnich Manufacturing in Mansfield, Ohio, with two sessions in the spring and two sessions in the fall. Taking place over the course of two days, each session includes a factory tour, company information, product and sales education, and demonstrations. Dealers send members of their sales, marketing and store management teams to participate and gain a better understanding of Minnich and its products.
The hands-on product demonstrations are a beneficial aspect of the sessions. Minnich will set up a drill or concrete vibrator and give participants the opportunity to operate it and practice its functions firsthand – all under the supervision of a Minnich staff.
The aim of the sessions is to provide a positive learning environment for dealers so they can obtain an effective understanding of Minnich products, collaborate, feel a sense of teamwork and support from other Minnich representatives, and learn product knowledge to boost their confidence when working with customers.
"At Minnich, we believe in education and relationships," said Rob Minnich, president/chief marketing officer (CMO) for Minnich Manufacturing. "Our goal is to have dealers leave Minnich University feeling confident and well-educated about our products. We are always excited for people to see our facility and meet our people, as they speak volumes about who we are."
The most recent session hosted Minnich dealer Farrell Equipment & Supply from Eau Claire, Wisconsin. Twelve members of the dealership team visited Minnich and learned about the entire line of Minnich vibrators and drills, took a factory tour, and benefited from hands-on experience with the products.
"My biggest takeaway from Minnich University is how simple everything is. It's honest, high-quality manufacturing," said Ryan Johnson, sales representative for Farrell Equipment & Supply. "I'm glad the sessions focused on the core points of everything so we could get a basic, solid understanding of the products. This will help me remember some of the key selling points of all the equipment to help us grow as a dealer."