Terex Trucks has changed its name to Rokbak. According to the company, the Rokbak name represents an exciting new future and reflects the advances the organization has made in recent years as well as its new strategic priorities.
"Our company has an incredible history and a proud heritage," said Managing Director Paul Douglas. "Seven years ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business. Millions of pounds have been invested in improving our products, modernizing our facilities, expanding our network, and developing our people. It has been a process of continual evolution. That's why we feel it's right to recognize this evolution with a new brand name to launch an exciting new chapter in our history. And we'll keep investing to further improve our machines for our customers."
The investments and improvements in the company's articulated haulers in recent times have ensured they remain robust and reliable machines, says the company. Now, with their foundation in the predecessor models from Terex Trucks, the 28-tonne payload RA30 and 38-tonne payload RA40 from Rokbak are the most productive and efficient articulated haulers the company has ever made.
As part of the new brand launch, the machines now come in Rokbak colours and livery.
"We're very excited to reveal our new brand, and of course our haulers are the shop window," continued Paul Douglas. "Rokbak stands for power, performance and reliability. We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network and market share. We're still the same skilled, experienced, and passionate team, committed to making rock-solid haulers every day. But we also have a clear vision for where we want to go and who we want to be."
As part of the Volvo Group, Rokbak has experienced steady evolution over the past seven years. While this has taken place across the board, it is particularly prominent in four key areas: product design, sustainability, safety and people.
In product design, the company has introduced Stage V engines for better fuel efficiency and operation for customers. Other improvements include a new transmission on the 28-tonne (30.9-ton) machine, the introduction of the Haul Track telematics, and a stronger focus on operator safety. The company's manufacturing plant has shifted to 100 percent renewable energy as well as operating within science-based targets and ISO standards, plus targeting CO2 emission reductions.
The focus on safety has been emphasized in all areas, but particularly on its employees. Changes in processes at the factory have seen a stronger concentration on maintaining employee safety while simultaneously delivering high standards and low downtime. For employees, there is a continual focus on professional development. Similarly, Dealer Operating Standards and training ensures the expanded dealer network continues to deliver high levels of service.
"We are proud and excited to have the modernized Rokbak brand continue as a fundamental part of our organization," said Melker Jernberg, president of Volvo CE and executive vice president of Volvo Group. "We believe in a sustainable future, innovation and the power of our people and we see that all encapsulated in Rokbak. At the same time, the company has its own personality, heritage and loyal customer base and it will be exciting to see the brand evolve further as it sets out on this new stage of its journey."
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