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Mack uses augmented reality to display Mack Granite models at World of Concrete

Augmented reality customizes a Mack Granite truck
Mack Truck World of Concrete 2021 booth using augmented reality to customize their Mack Granite models.

Mack Trucks displayed its range of Mack Granite models through an in-booth augmented reality (AR) experience at World of Concrete 2021.

Through the Mack AR Truck Builder app loaded on tablets in the Mack booth, show attendees could quickly build customized Granite models to their fleet specs. It also allowed them to view their trucks in real-time 3D on large screens in the booth for an in-depth review from any angle, providing a new way to see a detailed preview of their truck.

Show attendees could quickly build customized Granite models to their fleet specs, starting by pointing one of Mack's tablets loaded with the Mack AR Truck Builder app at the Granite model Mack had on display.

Attendees chose from core Mack powertrain specs and other features, including the ability to select from a number of colours, add their company logo and select between a standard mixer, bridge mixer or dump body.