Ford to reveal all-electric F-150 Lightning in livestreamed event
Ford's newest truck, the all-electric F-150 Lightning, will be revealed in an upcoming livestream.
The reveal takes place at 9:30 p.m. EDT, May 19, from Ford World Headquarters and will be broadcast live with 30+ ways to watch across physical and digital destinations, including the Ford Facebook and YouTube channels, Twitter, key national publications as well as 18 out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
"Every so often, a new vehicle comes along that disrupts the status quo and changes the game ... Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning," said Ford President and CEO Jim Farley. "America's favorite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it's even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates."
Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Centre.