Heavy Equipment Guide Logo

This ad will close in 15 seconds

Western Star and Women's Trucking Federation of Canada promote trucking careers and the industry for Canadian women

Shelley Uvanille-Hesch addresses the audience at the unveiling of the wrapped Western Star 5700XE.
Shelley Uvanille-Hesch addresses the audience at the unveiling of the wrapped Western Star 5700XE.

Company info

2477 Deerfield Road
Fort Mill, SC
US, 29715-6942

Website:
westernstartrucks.com

Read more

The campaign to attract more women to the Canadian trucking industry now has its most visible promotion yet.

The Women's Trucking Federation of Canada (WTFC) recently unveiled a 2019 Western Star 5700XE with a promotional wrap featuring the organization's name and pictures of its members.

The 5700XE model, which is owned by Sharp Transportation Systems, has been named "Miss Destiny Star" by company driver Shelley Uvanille-Hesch, founder of the WTFC and a tireless champion of women in the trucking industry.

"I will be driving this truck across Canada and into the United States and I know everyone who sees it will be a little more aware that women do work in trucking and that it's an industry that can provide a good living for them," Uvanille-Hesch said.

Several years ago, she contacted Western Star to ask for the company's support of the WTFC. Since then, Western Star has been a corporate member of the organization and funded the truck wrap.

The WTFC has worked closely with the group at Highway Western Star in Ayr, Ont., the dealership where the 5700XE was purchased.

"The Women's Trucking Federation is doing great work," a representative from Highway Western Star said. "The trucking industry needs to attract more women and help the women already in the business. We're proud to be associated with the organization and glad we had the opportunity to assist with this new truck purchase and the message it promotes with the exterior wrap."

Since its founding in 2014, the WTFC has grown to more than 300 members. It's active on a number of fronts, from mentoring women in driving school and hosting career events at high schools to giving interviews to polish the public image of truckers. The federation also is involved in several charitable causes and appears at industry events to gain visibility and recruit women drivers, managers, dispatchers and technicians.

The federation is drawing growing support in the industry. For example, Challenger Motor Freight, one of Canada's largest trucking firms, recently announced that it would pay a year's membership dues for any of its female drivers who join WTFC.

"Western Star has a long heritage of females in executive positions and believes women play a critical role in diversifying our industry," said Samantha Parlier, vice president of marketing and strategy for Western Star. "We are honored our 5700XE truck model is the flagship representation of this important organization."

The 2019 Western Star 5700XE is an ideal truck to raise awareness of the WTFC. The 5700XE already turns heads with its striking aerodynamic design and classic Western Star style, and the wrap, as well as a custom-designed blue-and-pink LED lighting scheme, are guaranteed to draw attention. When Uvanille-Hesch isn't driving it, the truck will make appearances at shows and charitable events in Canada.

"I want to thank Western Star, Sharp Transportation, Highway Western Star and the other organizations which have done so much to help WTFC," Uvanille-Hesch said. "I can't wait to get behind the wheel."    

More from Trucking

FUSO Class 5 FE 180 GAS cabover production kicks off

Mitsubishi Fuso Truck of America, Inc. (MFTA) announced that production of the industry's first Class 5 cabover gasoline-powered work truck has begun at the Freightliner Custom Chassis Corporation (FCCC) plant in Gaffney, South Carolina. FCCC is a sister company within Daimler Trucks. This truck adds to the lineup of FUSO's already popular Class 4 gasoline models introduced in 2018.

Rapidly evolving trucking industry diversifies with top female talent

The trucking industry is the backbone of our economy, relied upon to safely and efficiently transport goods that support daily needs. In fact, the trucking industry is the single largest mover of freight and is expected to carry nearly 22 billion tons in 2029, a 35 percent increase in freight volume from today. Women are now making up more and more of the industry demographic, challenging stereotypes and making notable contributions across every link of the value chain.

Daimler Trucks North American alternative energy efforts earn 2019 Clean Air Technology nod

Daimler Trucks North America LLC has been recognized with the 2019 Clean Air Technology award from the South Coast Air Quality Management District (South Coast AQMD). DTNA was recognized for its Innovation Fleet from Freightliner, a 30-vehicle fleet of battery electric medium- and heavy-duty trucks currently testing integration of battery electric commercial vehicles into large-scale transportation operations.

Autocar releases new concrete mixer and concrete pump truck models

Autocar Trucks has announced the launch of two truck models purpose-built to serve the concrete and construction industry: the Autocar DC-64M, for concrete mixers, and the DC-64P for concrete pump applications. The Autocar DC is a completely new conventional truck engineered from the ground-up for severe-duty vocational applications. Autocar's guiding mission is to build trucks to be "Always Up" - that is, to stay in service despite the challenges they face, year-after-year. The Autocar DC-64M and DC-64P bring several notable innovations that make them uniquely suited for their respective vocations.

Subscribe to our free newsletter

Get our newsletter

Learn more

NTEA training module focuses on vehicle powertrains

To support employee education and training in the work truck industry, NTEA has developed a Truck Equipment 201 module covering commercial vehicle powertrains. TE201 is intended as a series of online course modules, designed for those with technical knowledge seeking deeper understanding of specific topics outlined in TE101 — the introductory course released by NTEA in 2017. This powertrain module — the second TE201 course — will help expand understanding of the vehicle powertrain by reviewing horsepower and torque, engine function and alternative propulsion, power and torque transfer by the transmission, and driveline and axle.

ICUEE 2019: What to see at the demo expo, part three

ICUEE, the International Construction & Utility Equipment Exposition, will take place October 1-3 in Louisville, Kentucky. ICUEE is the utility industry's largest trade show, covering 28+ acres of indoor and outdoor exhibits, and bringing together more than 18,000 utility professionals every two years.

Automated trucks hit public roads as Daimler Trucks starts testing

Daimler Trucks and Torc Robotics are actively developing and testing automated trucks with SAE Level 4 intent technology on public roads. The initial routes are on highways in southwest Virginia, where Torc Robotics is headquartered. All automated runs require both an engineer overseeing the system and a highly trained safety driver certified by Daimler Trucks and Torc Robotics. All safety drivers hold a commercial driver's license and are specially trained in vehicle dynamics and automated systems.

3D printing technology finds place improving quality at Volvo Trucks factory

Volvo Trucks North America is utilizing 3D printing technology to produce tools and fixtures used in the manufacturing process at its New River Valley (NRV) plant in Dublin, Virginia, where all trucks for the North American market are built. The implementation of 3D-printed manufacturing tools enables quicker production and continuous quality improvements.

Dynamic maintenance service further improves Volvo Trucks uptime

Volvo Trucks introduces dynamic maintenance, a connected vehicle maintenance service which seeks to improve fleet operations efficiency through proactive and flexible vehicle-specific maintenance planning. The service is designed in partnership with Noregon Systems, an IoT (Internet of Things) company specializing in connected vehicle solutions.

Subscribe to our free magazine

Get Our Magazine

Paper or Digital delivered monthly to you

Subscribe or Renew Learn more

Volvo Trucks introduces enhanced turbo compound engine in VNL models

Volvo Trucks North America is introducing the next generation of its Turbo Compound technology, providing up to an additional 3 percent improvement in fuel efficiency over the current 13-litre Turbo Compound engine, the D13TC. This new engine delivers up to 11 percent fuel savings overall compared to model-year 2015 trucks. Other improvements include enhanced efficiency over a wider range of applications, more engine ratings and a new EE Extra Efficiency drive mode. The new D13TC will be available for order in the fourth quarter of 2019 and go into production at the end of the first quarter of 2020.

Subscribe to our free newsletter

Get our newsletter

Learn more

Philippi-Hagenbuch invents new positive seal tailgate for truck bodies & containers

Philippi-Hagenbuch Inc. has invented a new version of their Autogate Tailgate specifically for off-highway trucks and roll-off containers that require a 100% positive seal. This new design can be paired with PHIL's proprietary fluidic seal material to create a water-tight seal that contains liquid materials within an off-highway truck body or roll-off container when environmental regulations or local laws make even slight spillage undesirable.  

PTO output boosted on diesel-powered 2020 Ford Super Duty chassis cab

New on the 2020 Super Duty Chassis Cab, Ford is proud to offer Power Takeoff (PTO) as standard with its 6.7-litre Power Stroke turbo diesel engine for auxiliary power needs on commercial vehicles. Combined, the 6.7-litre Power Stroke and all-new TorqShift 10-speed heavy duty automatic transmission with the power takeoff provision delivers best-in-class stationary torque of up to 300 lb.-ft. for commercial vehicle bodies that require direct-to-component or hydraulic body motor power. That's 50 lb.-ft. more than the closest competitor.

Service trucks take repairs on the road

Downtime is a curse word among contractors, but the fact is that it's hard to avoid it sometimes. When a machine or truck suffers a breakdown on the job, the need to haul that asset back to the shop just means that downtime is extended.

New GMC Sierra AT4 All Mountain gets Stampede kickoff

The 2019 GMC Sierra 1500 AT4 All Mountain made its official debut leading the  2019 Calgary Stampede Parade. The Sierra All Mountain takes GMC's signature bold design and innovative engineering excellence to new heights, adding tank-like tracks that help it navigate rugged, snow-covered off-road terrain.

Mack GuardDog Connect activated on 100,000th Mack Truck

Mack Trucks reached a significant milestone in its connected truck journey by building the 100,000th truck equipped with its Mack GuardDog Connect integrated telematics solution. Mack GuardDog Connect, which was first launched in 2014, is a proactive diagnostic and repair planning solution that monitors a truck's critical fault codes that could lead to unplanned downtime, and is also the enabling technology for Mack Over The Air remote software and parameter updates.

$400 million plant investment to boost quality for Volvo Trucks customers

The Volvo Group has announced plans to invest nearly $400 million over six years to upgrade the New River Valley, Virginia plant that produces all Volvo trucks sold in North America.  The upgrades include expansion of the industrial footprint and installation of a variety of state-of-the-art equipment that will improve plant efficiency and deliver even higher product quality for customers.

Subscribe to our free magazine

Get Our Magazine

Paper or Digital delivered monthly to you

Subscribe or Renew Learn more