Point of Rental acquires Syrinx by Higher Concept Software

U.S.-based Point of Rental, Inc. has acquired U.K.-based Syrinx by Higher Concept Software, merging two industry leaders in rental management software. Point of Rental currently serves over 2,700 customer locations in more than 33 countries, but with the addition of Syrinx’s 2,000 customers in more than 10 countries, this merger makes Point of Rental one of the largest rental software providers in the world.

Wayne Harris, President and CEO of Point of Rental, said “We are proud to bring together two amazing companies and are excited about expanding our presence in the hire association of Europe. We look forward to offering the combined talents, products and service and believe it will greatly benefit our customers and the industry both now and in the decades to come.”

The U.K. offices will continue to operate under Syrinx’s current staff with managing director, Mark Goodrum, leading the team in Reading. Currently, both companies have offices in Australia that will continue to serve and support that market.

Sales manager Katy Williams said, “We are so excited to join our team with Point of Rental. Our companies have held the same core values for decades and have been driven by the same ethos. We firmly believe that this merge will be seamless and bring a better experience to all of our customers.”

The merger will bring Point of Rental’s cloud-based software and ERP solution to the European market alongside Syrinx, adding more software options for businesses of all sizes and industries. While Point of Rental Expert and Syrinx are both scalable to small or mid-sized businesses, Point of Rental Essentials provides cloud-based mobility for straightforward rental and inventory-only needs, and Point of Rental Elite provides customized ERP software built to handle even the largest corporations worldwide.