Genie “Ride and Drive” Dealer Events Draw Crowds with Hands-On New Product Demos
Following the successful launch of the most new products in Company history, Genie has taken to the road with a unique “Ride and Drive” dealer event this Spring. Holding “pit stops” in cities across North America, Genie is offering rental customers the opportunity to operate these new products, while enjoying a few elements of fun for a different way to spend an afternoon.
“The ‘Genie Ride and Drive’ event is a productive and fun way for us to spend time with our customers while giving them that ‘hands-on’ equipment experience you can’t get from a trade show,” said Karen Stash, Senior Director, Global Marketing and Product Management, Terex Aerial Work Platforms. “We are thrilled about our new and innovative line of products and this is another way to promote the strength and success of Genie in the market while demonstrating first hand how our machines can help people work safely and productively.”
The Genie team is traveling with the GTH-636, GTH-1256 and GTH-1544 telehandlers, the GS-4047 scissor lift, the Z-33/18 and Z62/40 articulated boom lifts, the Terex AL5 light tower with vertical mast option, and the new Genie SX-150 telescopic super boom lift (at select locations). The equipment is available to operate and product experts are on site to explain the capabilities and benefits and answer any questions.
In addition to product demonstrations and the chance to operate the units, customers are being treated to go-cart racing at established facilities where the equipment will be co-located, a telehandler basketball “dunk”, and food trucks. Go-cart racing winners receive a complimentary pizza party for their entire branch.
Future pit stops include Toronto (April 14), Montreal (April 16), Jersey City, NJ (April 23), Columbus, OH (April 28) and Rock Hill, SC (April 30). If you are interested in attending the Genie Ride and Drive event, please contact your local Genie sales representative.