Hitachi enters North American ADT market through Bell Equipment agreement
The first LANDCROS-branded ADTs will be available in early summer 2027
Hitachi Construction Machinery Americas will enter the North American articulated dump truck market through a collaboration with Bell Equipment. Three models in the 30- to 50-ton range, the ZD30, ZD45, and ZD50, are scheduled to launch in early summer 2027; they will be followed with additional models that expand the lineup to cover 20 to 60 tons.
On April 1, 2027, Hitachi Construction Machinery will change its name to LANDCROS.
Hitachi enters the North American ADT market
North America represents the world's largest market for articulated dump trucks, with an estimated annual demand of 5,000 to 6,000 units.
Offering three new models positions Hitachi to compete in the equipment classes that account for roughly 90 percent of the North American ADT market. The addition of articulated loaders marks an important step in Hitachi's strategy to expand its equipment offerings and strengthen its position in the North American market.
For customers working on large-scale earthmoving, quarry, and infrastructure projects, the new ADTs help complete the job site. Contractors can now source excavators, wheel loaders, and articulated dump trucks through one dealer network, with consistent access to parts, service, and support.
Bell Equipment brings more than 26 years of experience in the North American ADT market, along with an established presence in product development, manufacturing, and aftermarket support.
Key features of the ZD30, ZD45, and ZD50 ADTs
Power and durability
- Engine output and torque performance can handle demanding haul cycles.
- Articulation joints are designed specifically for high-load applications, using high-tensile steel and widely spaced tapered roller bearings for added strength.
Standard safety technology
- On-Board Weighing shows the operator the load in real time during loading.
- Bin Tip Prevention monitors the rear chassis angle during dumping. If the angle is too great, increasing the risk of a rollover, a warning displays on the monitor and automatically stops the bed from rising.
- Geofencing works through the fleet management system. It can block entry into restricted areas, set speed limits by zone, mark dump-prohibited areas, and help prevent theft.
Serviceability
- A 10-inch colour monitor displays operating status, safety warnings, and troubleshooting information, and gives the operator access to vehicle function settings.
- Grease nipples are centralized and can be reached from ground level, which makes routine maintenance faster.
"Bell Equipment has a long history working with Hitachi Construction Machinery, and we have the highest respect for the company, its people, culture, and products. We also know that these industry-leading ADTs and the Hitachi range of loading tools pair extremely well. As an ADT specialist our product development focuses highly on the end user experience and this collaboration will allow for more dealers and contractors, in the highly competitive North American market, to benefit from the innovation, features, and performance that we have worked hard to bring to market," said Izak van Niekerk, CEO of Bell Equipment.
"We're excited to continue expanding our equipment lineup in North America with three new ADT models," said Simon Wilson, chief operating officer of Hitachi Construction Machinery Americas. "Bell's reputation for quality, reliability, and proven ADT engineering makes these machines an excellent addition to the LANDCROS lineup. Just as importantly, this expands the solutions our dealers can offer, helping them serve the needs of top-tier customers in their markets, strengthening their position as a full-line equipment partner."
