AriensCo joins Yanmar to accelerate outdoor power equipment

Yanmar and AriensCo have partnered on the development of next-generation technologies that deliver even greater value for dealers and operators. 

The partnership positions Yanmar and AriensCo to lead the development of next-generation industrial power equipment as automation, artificial intelligence, electrification, and complex global supply chains transform the industry. Yanmar's engineering, production, and diagnostic capabilities, alongside AriensCo's established North American and European manufacturing and distribution networks, enable the partners to compete at scale while staying grounded in the quality, longevity, and trust that have defined both companies for decades.

Enhancing both product lines with a collaborative approach

The partnership is also expected to create new opportunities for AriensCo's nationwide dealer network. Over time, dealers may benefit from broader product and technology capabilities, enhanced service and diagnostic resources, and access to Yanmar's global business network. AriensCo will continue to emphasize the personal, relationship-based service that has long defined its relationships with dealers and customers.

"Strong relationships have always been at the core of AriensCo's strategy, and we are confident this new partnership with Yanmar is the right next step to position our company as an R&D leader while maintaining the same commitments to quality and longevity that have always distinguished our brands," said Dan Ariens, Chairman and CEO, AriensCo. "As a family business with a history spanning more than 100 years, Yanmar shares our belief that family ownership is a competitive advantage. This partnership provides continuity by keeping family ownership at the heart of AriensCo. It allows both companies to look beyond short-term business performance to deliver long-term value to our dealers, customers, partners, and communities around the world. We are stronger together."

"AriensCo has built trusted brands and strong customer and dealer relationships over generations," said Takehito Yamaoka, president and representative director of Yanmar Holdings Co., Ltd. "Together, we aim to create greater value for customers, dealers, and the communities we serve. This partnership will also provide a strong foundation for the long-term growth of both companies. We look forward to building a lasting partnership founded on our shared values."