HD Hyundai names Mike Ross as new COO

HD Construction Equipment Hyundai North America recently promoted Michael Ross to the role of chief operating officer, where he will oversee daily operations, as well as support Hyundai North America's president and CEO, Stan Park, in overseeing the organization's operational strategy.

Ross joined Hyundai in February of 2020 as vice president of CE Sales, following 24 years working for other construction equipment manufacturers, working his way up from territory sales manager to director of product and operations. Prior to that he served six years in the U.S. Army after graduating from West Point with a degree in economics.

Ross worked with Park to help the company navigate through COVID, grow its dealer network and expand its product and parts support operations. Most recently, Ross served as senior vice president over sales, service, product, and marketing, before being promoted to COO.

"At a time when almost every organization is experiencing rapid change due to the application of AI to existing and new technologies and processes, I am excited to be working with Hyundai, a company that embraces what's next," Ross said. "I am looking forward to working closely with Stan Park, our entire North American team and our dealers to help ensure that Hyundai North America runs efficiently and effectively to drive growth, productivity, and continued success for our business and, in turn, our dealers and the customers who use Hyundai equipment."