United Rentals’ digital suite upgrade includes 3D modelling tool
Smart Suggestions and Equipment Fit Augmented Reality streamlines workflow by anticipating order needs and virtually testing equipment
United Rentals, Inc., has launched two new features in its suite of digital tools: Smart Suggestions and Equipment Fit Augmented Reality (AR). These improved digital tools help contractors make faster, more confident rental decisions by anticipating needs and providing job site visibility before placing an order.
Smart Suggestions to streamline workflow
Smart Suggestions uses advanced machine learning to recommend equipment based on factors such as order history, job site data, seasonality, and industry trends. The tool predicts what contractors are most likely to need next, helping them bypass a full catalog search and move quickly to the right rental option. Early results show a 27 percent reduction in the time it takes users to identify and order the equipment they need.
Equipment Fit Augmented Reality
Equipment Fit AR allows contractors to virtually place 3D models of equipment on their job site using a mobile device. This feature makes it easier to evaluate equipment dimensions, confirm proper fit, and plan for placement in tight or restricted-access areas. Equipment Fit AR is currently available for select equipment categories, with additional offerings under development.
Both tools are designed to simplify the rental experience and improve productivity. United Rentals developed them using direct feedback from contractors and operations teams across North America.
"Smart Suggestions and Equipment Fit AR are about anticipating customer needs," explained Paul Maddison, director of product management at United Rentals. "By leveraging machine learning and augmented reality, we're giving customers tools that help them make confident, informed decisions at the moment of rental. It's about delivering the right equipment at the right time, with less friction."
