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Volvo CE now owns and manages majority of its retail operations in Europe

The acquisition of Swecon includes the entire scope of its business including sales, rental operations, and aftermarket services

The side of a large Volvo building with a blue logo
Volvo CE acquired Swecon to take a majority ownership of its sales in European retail markets. Wikipedia Commons

Volvo CE has come to an agreement with Lantmännen to acquire Swecon, with operations in Sweden, Germany, and the Baltics including Entrack.

The acquisition includes Swecon's entire business scope in these markets, such as sales of products and services, rental operations, aftermarket services, and support to contractors as well as offices, workshop facilities, and 1,400 employees. 

Volvo CE expands into new retail opportunities 

Volvo CE sees this as a strategic move to further invest in retail operations in key markets: Germany, which is Europe's largest construction equipment market, Sweden, Volvo CE´s home market as well as Estonia, Latvia, and Lithuania. In addition to the currently owned retail operations footprint, this acquisition will mean Volvo CE will own and manage the majority of the company's business in Europe, making retail core for Volvo CE in Europe. 

"At this time of transformation of our industry where our competitiveness is put to the test, directly collaborating with our customers is even more important to be successful. Through the acquisition of Swecon, we believe we can enhance customer satisfaction," says Melker Jernberg, head of Volvo CE. 

"Owning and managing most of our retail operations in Europe provides us a competitive advantage to better meet the rapidly changing demands of our customers and drive new business models while bringing in valuable competence from Swecon," adds Carl Slotte, head of sales Europe at Volvo CE.

"Over the past 25 years, Swecon has evolved into a profitable and successful part of Lantmännen's business portfolio. Volvo CE has expressed a strong wish to get closer to the customer, and their initiative to acquire Swecon is a testament to the value that has been built within the business. Volvo CE represents a natural new home for the business, offering strong conditions for continued growth and development," says Magnus Kagevik, Lantmännen's Group president and CEO. 

The acquisition is subject to regulatory approval and closing of the deal is anticipated in the second half of 2025.

Company info

304 Volvo Way
Shippensburg, PA
US, 17257

Website:
volvoce.com

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