(VIDEO) Caterpillar teams up with the NHL to celebrate work behind the scenes
The “There’s No Off-Season” campaign celebrates the hard work accomplished when no one’s watching
Caterpillar's "There's No Off-Season" sponsorship campaign has officially teamed up with the National Hockey League to celebrate the hard work accomplished when no one is watching.
Machines playing hockey
Although the NHL just wrapped up the 2024-25 season with the Florida Panthers winning the coveted Stanley Cup, real hockey fans will tell you that the hard work starts after all the trophies have been given out and the last player skates off the ice. During the summer, players deal with trade deadlines, training camps, and strategy sessions, similar to the preperation that contractors need to do before a job can begin. Caterpillar recognizes all the hard work that goes into success behind the scenes; a mindset shared by NHL players and Cat contractors.
To celebrate the new collaboration with the NHL, Caterpillar sent a fleet of heavy machines to score on the ice and show its appreciation to those who know the difference between good and great.
