Check out Sinoboom's new equipment colour scheme
Along with the red and green core colours, electric, hybrid, and diesel machines will be represented by unique colours
Sinoboom released its new two-colour scheme that will be used across the manufacturer's global range along with a new colour coded system for electric, hybrid, and diesel machines.
A two-colour philosophy: heritage and innovation
Sinoboom's new paint scheme uses Star Flame Red (RAL 2002) and Star Shield Green (RAL 6012) as its core colours. Sinoboom shared that Star Flame Red symbolizes passion for innovation by using an upgraded version of the classic red from the early days of the company then sealed with automotive-grade coating technology for enhanced glossiness. As well, Star Shield Green represents industrial safety and contrasts the apperance of the red paint.
New colours protected by coating technology
Sinoboom's new coating adopts high-end international automotive-grade anti-corrosion technology, significantly extending edge protection. The company's proprietary 'high-build powder coating' process ensures its equipment retains its gloss and colour even under extreme thermal conditions. Additionally, the low surface tension, anti-fouling design minimizes stain adhesion, making cleaning easier and more efficient.
Sinoboom has launched a unique "Dual-colour system, triple label decoding" for intelligent identification. While its main colours of Star Flame Red and Star Shield Green convey the brand's identity, the power types are labelled Electric Green, Diesel Yellow, and Hybrid Blue to improve fleet management efficiency.
"This is not only a colour renewal, but also an embodiment of our brand values and a tangible presentation of the 'customer-centric' concept." Susan Xu, general manager of Sinoboom, explained at the press conference. "Red symbolizes our original aspiration and heritage, while green defines innovation and the future. The fusion of the two colours reflects Sinoboom's brand philosophy of 'staying true to our roots while daring to break through.' It also highlights our unwavering commitment to our customers, leadership, and responsibility in driving industry development".
