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Digital tools represent 70 percent of United Rentals' first quarter revenue

A worker uses a laptop on a job site
Contractors are using United Rentals' digital platforms throughout the rental experience. United Rentals

United Rentals has reported a strong adoption across digital platforms, including Total Control, United Rentals Mobile App, and its online marketplace. During Q1 2024, over 70 percent of United Rentals' revenue came from contractors who use one or more digital tools to support their safety, productivity, and sustainability objectives. 

Contractors are using United Rentals' digital platforms throughout the rental experience: renting equipment, checking the real-time status of deliveries, placing service calls and tracking status, taking equipment off rent, and making payments. In addition, contractors can monitor usage remotely through telematics to the right size of the fleet on the project, ensuring that the rented fleet is utilized effectively.

Telematics data is available through Total Control, a cloud-based worksite management solution that offers visibility and insights into boosting productivity, equipment utilization, tracking GHG emissions, and connecting worksite performance solutions like equipment and site access management. United Rentals says that it has the largest number of telematics-enabled equipment in the industry with over 375,000 units.

"The industry is continuously evolving, and digital solutions have helped strengthen our partnership with customers," said Paul Maddison, director of digital innovation at United Rentals. "Our team is focused on simplifying the customer experience, as well as providing relevant alerts and notifications throughout the rental process."

Within the last year, United Rentals launched a series of new capabilities and feature enhancements to the self-service digital experience that help contractors streamline the rental process and make more informed decisions for their worksites.

  • Manage payments: Users can view, share and pay invoices through the United Rentals Mobile App, in addition to Total Control.
  • Notifications: Users can customize email and text notifications for tasks across all project stages from quote through final invoice.
  • Availability and substitutions: Provides customers with availability information and substitution options before checkout, reduces friction during the rental process, saves time, and preserves project schedules.
  • Equipment access management: Permissioned users can view equipment access PIN codes within the United Rentals Mobile App to better ensure equipment productivity and safety.
  • Order history: With one click, contractors can access all current and past rental orders on the website and add the entire order to the checkout cart. The feature also includes smart filters so users can intuitively navigate transaction history.

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