Bobcat Company marks 1 million loaders with yearlong celebration
Compact equipment and loader pioneer is first to reach major milestone
Bobcat Company will produce the millionth Bobcat® loader in 2014 and is celebrating all year long with the Bobcat “Unstoppable” campaign.
Although the millionth machine will roll off the line at the Bobcat Gwinner, N.D., facility sometime during the year, Bobcat Company is focused less on the actual millionth machine and more on what it signifies.
“This celebration is about what we’ve accomplished in building all 1 million loaders, which is unique in the compact equipment industry,” said Laura Ness Owens, Bobcat Company director of communication. “The Unstoppable theme signifies this is really just the beginning for Bobcat Company. Our 50th anniversary in 2008 celebrated our history and heritage, but the Unstoppable campaign celebrates this tremendous milestone and the fact that we have no plans to slow down.”
