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DEVELON celebrates first anniversary of new brand name

A busy trade show booth full of construction equipment

It has been one year since the DEVELON rebrand. Since the name change, DEVELON has been busy launching new machines and technologies, appearing at trade shows, and expanding its dealership network.

"Early on, DEVELON took a strategic approach to launching the new brand," says Todd Roecker, vice president of growth initiatives. "We leveraged CONEXPO-CON/AGG 2023, helping customers recognize that we were the same company and product line, not a new entity to the North American market. We had a lot of interest and buy-in from dealers and customers. Since then, we've had tremendous achievements, including rebranding and expanding our product offerings, growing our dealer network, and building on the success of the new brand."

What new technologies and products has DEVELON launched since the rebrand?

Since the transition, DEVELON has introduced new technologies. The company demonstrated Concept-X2 autonomous construction equipment at CONEXPO-CON/AGG 2023. The company showed safety innovations such as the optional around-view monitor (AVM) camera system, object detection technologies, and a transparent bucket which is standard on all -7 Series 2023 and newer wheel loader models. Efforts have also been focused on advancing sustainable development through alternative energy sources of power for construction equipment like mini excavators. 

The company also increased its equipment offering, adding a second dozer model: the DD130. It expanded its mini excavator lineup with the DX42-7, DX62R-7, and DX63-7. In 2024, DEVELON will launch its first compact track loader.

"By growing our construction equipment offering quickly and efficiently in North America, we can now be a full-line, single-source provider for our dealers and customers," says Roecker. "Because of this expansion, we have established a stronger presence in the construction industry and look forward to continuing this momentum in the years to come."

Todd Roecker, the vice president of growth initiatives at DEVELON, speaks with Arturo Santiago and Ken Singer. DEVELON

DEVELON's increased trade show participation

Due to the success at CONEXPO-CON/AGG 2023, DEVELON is increasing its participation in industry trade shows as well as other local and regional shows this year. The company is exhibiting at World of Concrete and The American Rental Association (ARA) Show. DEVELON will also be making its debut at World of Asphalt in March and Equip Exposition in October. 

DEVELON had a larger presence at the 2024 Consumer Electronics Show (CES) in Las Vegas, showing full-size autonomous equipment prototypes for the first time in North America. The company also focused on promoting equipment that can create a safer job site and environment for customers.

"Trade shows are an important way to get our brand out there, where we can tell our own story the way we want it to be told," says Roecker. "They open up opportunities to show off new products and innovations and reach new customers who are working in various applications that our company is interested in exploring."

DEVELON's growing dealership network

Another result of DEVELON's rebrand and growing industry presence is the expansion of its dealer network to more than 200 locations in the United States and Canada.

"Every dealer worked hard on converting their dealerships to the new brand when it was announced, from signage to new machine decals and uniforms," says Roecker. "Due to their efforts promoting DEVELON in their markets, we've received more interest from new dealers and customers. We've also been able to hire better talent as a result. This transition of the company name would not have been successful without the support from our dealer network."

New 36-month, 5,000 hour warranty

A major launch in early 2024 is the 36-month, 5,000-hour full-coverage standard warranty on a purchase of a new DEVELON mini excavator, crawler excavator, wheel excavator, log loader, road builder, wheel loader, or dozer.

DEVELON looks ahead

Since the name change, DEVELON has focused on promoting the brand. However, as the company moves forward, it will be putting a larger focus on connecting with users, dealers, and the industry. 

"We will place an emphasis on telling the story of who we are so that we can create more meaningful interactions," says Roecker. "In addition, we'll add more products to our portfolio, like the compact track loader, and will be aggressive with our warranty programs. We'll also focus on adding the right dealers and partners to make ourselves more competitive and to satisfy customers. We've got a lot in store and are excited for the future of DEVELON."

Company info

2905 Shawnee Industrial Way
Suite 100
Suwanee, GA
US, 30024


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