Heavy Equipment Guide Logo

HD Hyundai to share Xite Transformation sustainability vision in CES keynote

A rendering of people browsing a futuristic equipment display.
HD Hyundai will mark its third consecutive year at CES with a keynote presentation introducing its Xite Transformation strategy. HD Hyundai

HD Hyundai will share its innovative vision to create and encourage sustainability on land under the name Xite Transformation at CES 2024.

The company will share details about Xite Transformation during a CES keynote speech by Vice Chairman and CEO of HD Hyundai, Kisun Chung. The keynote will focus on the company's comprehensive strategy and vision to create innovation in infrastructure construction.

Chung will speak on Wednesday, Jan. 10, and showcase how comprehensive innovation in building smart infrastructure will shape a more sustainable future.

Xite Transformation is HD Hyundai's vision to solve pressing challenges humanity is facing, such as safety, security, supply chain issues, climate change, and more. The company is eager to embrace its role as a "Future Builder" by expanding its sustainability focus beyond ocean infrastructure to also include land infrastructure.

Previously at CES 2023, HD Hyundai has shared its Ocean Transformation strategy, which aims to fundamentally change the way the ocean is utilized and to explore the infinite potential of the marine ecosystem. The 2024 event marks the third consecutive year for HD Hyundai to participate in CES, and three main themes will be presented: Future Xite, Twin Xite, and Zero Xite.

Future Xite will present what the future of next-generation construction machines will look like when utilizing advanced unmanned and automation technologies. Twin Xite will introduce site control solutions and remote-control technologies based on digital twins. Zero Xite will focus on exhibiting the company's wide experience and technological capabilities for green energy value chains.

According to HD Hyundai, "We are committed to being a Future Builder as we continue to design a brighter world for humanity, from ocean to Xite. We are excited to share our plans for how we are creating a sustainable future through a shift in the industry's paradigm with those attending the show."

Company info

6100 Atlantic Blvd.
Norcross, GA
US, 30071


Phone number:

Read more

Related Articles