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MYCRANE expands U.S. sales team with three new appointments

A group of four people use their phones in an office
Pictured from left to right: MYCRANE’s Andres Cuevas, Robert Baty, Erik Altena, and Jason Travis. MYCRANE

MYCRANE has added to its team in the U.S. with the appointment of three sales professionals. The new recruits are Jason Travis, vice president of the USA Division Southwest (based in Houston, Texas); Robert Baty, vice president of the USA Division Southeast (Chattanooga, Tennessee); and Andres Cuevas, national account executive (Houston, Texas).

The appointments follow MYCRANE recently securing a substantial investment following a Series A round to fund the next phase of its expansion.

"Our growth plans include a particular focus on the key markets of the USA, South Asia, and Saudi Arabia – and MYCRANE will be active in all of those territories, with its own operations, in a matter of weeks," says Andrei Geikalo, founder and CEO of MYCRANE.

"It was, therefore, logical to boost our operations in the USA, where we see activity driven by investment in sectors such as the construction, renovation, and expansion of manufacturing plants, as well as renewable energy and carbon capture and storage.

"MYCRANE is growing rapidly around the world and the appointments of Jason, Robert, and Andres will ensure we have the best expertise to support our growth objectives in North America. All have a clear understanding of the way digitalization can be used for the benefit of our diverse client base."

With over 25 years of experience in commercial heavy equipment rentals and sales, Jason Travis is responsible for overseeing all aspects of the platform's day-to-day operations in the Southwest USA. He began his career in the equipment rental industry in 1997 with South Texas Equipment Rental and was most recently a sales manager at Equipment Depot.

His counterpart for Southeast USA is Robert Baty, a seasoned lifting professional who has held positions spanning crane operator to vice president during his decades of service in the cranes and rigging industry. Baty is a certified lift planner, enabling him to draw detailed lift plans for large projects requiring meticulous planning and execution. He was previously employed by United Crane and Rigging, B&B Steel, and Southway Crane and Rigging, among others.

Prior to joining MYCRANE, Andres Cuevas held a sales position at an equipment rental company where he was responsible for managing national and local accounts. At MYCRANE, he serves as a connection between clients and crane suppliers, helping users use the MYCRANE platform to hire the lifting equipment they need.

In addition to the new appointments, a new MYCRANE facility will open in Pearland, Texas, in the coming weeks. 

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