Hyundai gives operators a shot to “Beat Dirt Perfect” at The Utility Expo 2023

Equipment operators will have an opportunity to show their operating skills in a competition of speed and skill - and take on a popular YouTube star - thanks to HD Hyundai Construction Equipment North America at the Utility Expo this September.

Mike Simon, better known as Dirt Perfect, is challenging operators to visit the Hyundai booth and sign up to face off in the first "Beat Dirt Perfect" competition hosted by Hyundai. The event will see competitors operate one of Hyundai's recently introduced HX-A Series compact excavators, the HX35AZ, HX40A, or HX48AZ, in a qualifying round on Tuesday, September 26, the opening afternoon of the Utility Expo in Louisville, Kentucky. Operators who qualify for the second round will compete with Simon the next morning. 

First place in the event takes home the inaugural HD Hyundai/Dirt Perfect Championship belt, along with a $1,000 cash prize. Second prize is $500 cash, while third takes home a coupon redeemable from Hyundai for a $250 gift card upon proof of purchase or lease of a new Hyundai compact excavator.

Top finishers will also receive other prizes from HD Hyundai, the AEM, and Dirt Perfect.

"I'm excited to take on some of the best excavator operators at the show and will do my best to take home that championship belt with my name on it," said Simon. "Most importantly, we'll have fun and work with some of the newest and smoothest excavator technology in the industry. It will be a great competition."

The competition is open to all Utility Expo attendees, but qualifying spots will be first-come, first-served.

Simon won't be the only popular YouTuber at the Hyundai booth during the event. Andrew Camarata, of Camarata Property Maintenance, one of the most prolific and most subscribed-to construction industry content generators on YouTube, will be in the booth on Tuesday, September 26, from 10:30 a.m. to 12:30 p.m.