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Rokbak adds Alpha & Omega to U.S. dealership network

Several people pose near an articulated hauler for a photo
Rokbak and the Alpha & Omega team. Rokbak

Rokbak has expanded its U.S. dealer network by partnering with Alpha & Omega Equipment Sales and Rental, a Lubbock and Midland-Odessa, Texas, dealership that serves the mining and construction industries. Alpha & Omega will bring both the RA30 and RA40 to its dealerships.

"Rokbak haulers complement our current construction equipment lines," says Jackie Johnson Sr., CEO of Alpha & Omega. "The trucks look great and there's a real quality to the build.

"In Texas, there is over $35 billion of infrastructure projects that will be awarded in the next two quarters. We've already had multiple requests for these haulers and we're confident that the RA30 and RA40 will contribute to the success of our customers' projects and allow us to enter new markets – such as the infrastructure industry."

Demand for Rokbak haulers in the U.S.

Around 60 percent of the machines that leave Rokbak's Motherwell factory head across the Atlantic to the U.S. Rokbak says that the U.S. is leading articulated hauler demand with huge infrastructure spend and significant construction activity. The total articulated hauler market for North America is usually around 3,500 units, and Rokbak says that 2022 is closing out with an expectation-defying 4,000 units. North America currently accounts for nearly half of the total market, which was just over 9,000 units in 2022.

"As we've seen in multiple territories, the Rokbak rebrand has led to accelerated demand in North America," says Rokbak Regional Sales Manager Dan Meara. "And with that level of interest in our products, expanding our dealer network, and partnering with reputable dealers like Alpha & Omega is key to getting our haulers working for even more customers."

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