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CDE promotes Sarah Corr to vice president of the Americas

A headshot photo of Sarah Corr
Sarah Corr, CDE's vice president of the Americas CDE

CDE has appointed Sarah Corr as its new vice president of the Americas.

The promotion is the latest in a series of recent changes made by CDE as it continues to invest in the region, localizing further, building infrastructure, and expanding its team.

In recent weeks, CDE launched a fresh call for talent as it strengthens its team, with the appointment of Joe Teague as its new vice president of sales.

Sarah has a vast knowledge of the Americas market, consulting across multiple industries with significant time spent in the market even before joining CDE where, most recently, she served as its Head of Marketing. With a keen focus on relationship development and client servicing in previous roles, Sarah knows the importance of customer relations, staying close to users, and understanding their needs. She joins the senior leadership team alongside Teague and director Darren Eastwood.

In her new role, Sarah will directly input into the strategic direction and growth of CDE in the region as well as lead the in-country sales, operations, and aftercare teams as CDE continues to respond to increased demand for its washing systems. She will identify opportunities for growth and strengthen CDE's ties with partners, suppliers, and representatives in the industry.

With extensive experience in the field and in the management of multidisciplinary teams, Sarah will also oversee the development of CDE's centre of excellence in Dallas-Fort Worth, Texas, its expanding footprint in the market and its growing team.

"I'm excited to take on this new role for CDE," says Corr. "Our team in the Americas has proven itself time and again as our customer base continues to grow. I want to continue that great work and be a champion for our industry. This is an industry that's extremely innovative, one that offers many opportunities. I'd like to shine a light on that for people who may not have considered it before, including women. Our company purpose is to create our best world, a ton at a time, and that's exactly what I intend to do. I look forward to working collaboratively with Darren and Joe and the great team we have to provide the resources, opportunities and environment to deliver performance and profitability for CDE and its customers."

"Sarah's market experience alongside her ability to bring out the best in people is a winning combination," says Darren Eastwood. "She is a trusted leader capable of delivering on our plans for the future. Her insight and understanding of the needs of our business, those of our customers and the needs of the wider industry is invaluable. Sarah's appointment is another great example of how we continue to build our support for our customers to offer the best possible customer service."

Sarah and the wider team will be showcasing CDE's solutions and career opportunities at CONEXPO-CON/AGG 2023 in booth C30269 (Central Halls 3-5) in the indoor exhibition area.

Company info

430 Marti Drive
Cleburne, TX
US, 76033


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