CASE and BRUNT bring style and function to work boots designed for equipment operators
CASE Construction Equipment and BRUNT Workwear have partnered to create a better work boot for equipment operators. This partnership will kick off within the CASE booth at CONEXPO/CON-AGG, through several days of research with construction tradesmen and women to best understand their everyday needs. The goal is to gather real-world input from those on job sites to build a construction equipment operator boot.
Rebecca Bortner, director of marketing at CAS Construction Equipment, says that CASE wanted to collaborate to create a boot for equipment operators and that BRUNT is a great partner for this project because the two companies have the same goals in mind.
This summer, BRUNT will take their prototype boots – based on the operator feedback from CONEXPO – to the CASE Tomahawk Customer Center where they will be tested and refined for a launch in March 2024.
"Partnering with CASE is an incredible honour for the BRUNT team. I have spent the past five years on job sites learning about the tools our customer wears and the equipment they need to get their job done. I see lots of CASE equipment while in the field, and I'm always impressed with the work their machines are capable of," says Eric Girouard, CEO of BRUNT Workwear. "This collaboration is going to provide the opportunity for heavy equipment operators to tell us what they need in a work boot, and we're going to bring those ideas to life in partnership with CASE. We could not have asked for a better partner than CASE to learn and grow with."
CASE and BRUNT have also teamed up to design limited-edition CASE-branded boots.
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