Georgia-based landscaping company wins 2022 CASE Kickstart Business Development contest
CASE Construction Equipment has named Terry McNair and his local Fort Valley, Georgia, landscaping company Real Turf Solutions the recipient of the CASE Kickstart Business Development program for 2022.
"We salute Terry for his entrepreneurial spirt, people-first approach, and dedication to his entire team," says Terry Dolan, vice president of North America at CASE Construction Equipment. "Although we have more than 180 years of experience at CASE, we – like Terry – are making moves like a startup and creating solutions rooted in customer need. Through CASE Kickstart, we're honoured to help the men and women who operate our equipment every day further their business aspirations and reach their dreams."
For McNair, the drive for meaningful change in his business started with a very real and personal experience.
"My oldest son was diagnosed with cancer when he was 10 and we were told he'd never walk again. It changed my perspective and goals. Today he has been fully cured." After countless hours in hospitals and days away from his work, McNair's vision for his business, which is located 25 miles southwest of Macon, evolved. "We started to make changes. I hired a new management team and developed a culture of ‘changing lives.' Everything has changed for the better since," he says.
As part of the grand-prize package, McNair will deploy a CASE compact track loader and attachment into his business for six months and receive one year of business consultation with Envisor Consulting. Owners Ken Thomas and Ben Gandy will take a deep dive into McNair's business through their proprietary Green Dot Operating System, which provides a roadmap that simplifies, streamlines, and ensures organizational development success and long-term sustainability.
Equipment support, training, and related counsel are being provided by Georgia-based CASE dealer Tidewater Equipment Company.
Four CASE Kickstart runners-up were also named – each has earned a six-month online training subscription from Envisor Academy. Envisor's online education hub – which houses online education courses, seminars, and workshops – will help the honorees apply proven landscaping business principles to their operations.
The four runners-up are Darren Peters of Peters' Patio and Landscape (St. Kenyon, Minnesota), Ricky Parmar of Castleridge Landscaping (Rocky View County, Alberta, Canada), William Lindsey of Luxe Applied Sciences (Strasburg, Colorado), and Alex Mackay of Beaumack Solutions (Three Hills, Alberta, Canada).