CASE Construction Equipment is working with CMA and ACM award-winning singer/songwriter/producer Jon Pardi to bring greater attention to careers in construction through the "Get Down Up North" contest. Five people will each win an all-expenses-paid trip with a guest to the CASE Customer Center in Tomahawk, Wisconsin, to learn how to operate construction equipment with the country music artist.
"We need to keep teaching kids that careers in construction bring great pride, lifelong earning potential, and the ability to build a world and path of their own," says Pardi. "I love every chance I get to go to Tomahawk, and I can't wait to spend time with another wave of guests there who are eager to learn more about careers in construction."
The contest corresponds with the launch of Pardi's Ain't Always the Cowboy tour – with CASE as the headlining sponsor. The tour is travelling across the United States and finishes with a show at Nashville's Ascend Amphitheater.
"We are passionate about building up the workforce in the industry, and Jon is a great ambassador who grew up in the industry and understands the value of hard work," says Terry Dolan, vice president of North America at CASE Construction Equipment. "'Get Down Up North' will be a great time, but it will also be an opportunity to get a taste of a career path some may not have considered – and we welcome all with open arms."
Winners of the contest will be announced at CONEXPO-CON/AGG 2023, and the training event will take place in summer of 2023. Training includes a basic overview of equipment and safety practices, as well as skill challenges and sticks time to give operators a feel for operating the equipment.
The contest continues the partnership between CASE and Pardi, which has included an exclusive performance at CONEXPO-CON/AGG 2020, ongoing earthmoving projects with Pardi – who is an experienced equipment operator – as well as a training event with Pardi in Tomahawk in 2021.
