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BKT launches virtual reality metaverse to showcase products and initiatives

A virtual space with equipment and activities
The metaverse is a virtual reality where people can live, interact, and learn.

BKT has launched BKT Land, a land without boundaries of space and time in the metaverse – which has been anticipated by the numerous virtual projects that the company has already fine-tuned over recent years.  

The metaverse is a virtual reality where people can live, interact, and learn; where people can have immersive experiences by means of an avatar that enables people to access exclusive and unexplored places.

Starting from the value of sharing, which is the drive pulsating inside each strategy by BKT, the company could not but make this choice of creating a virtual environment with stimuli and information available for everyone who wants to join.

So, what is BKT Land like? When entering, people are welcomed by a readily available virtual assistant. Right away, people find a central hall, a landing point where an avatar lets people move towards the different areas present. 

Visitors can choose to visit three showrooms containing all tire lines divided into the three segments as to the brand positioning: agriculture, OTR, and industrial. Every showroom displays over 50 products and everybody has the opportunity to examine them through 3D exploration and view the products' technical data sheets and other video material. 

Besides the showrooms, there are four thematic areas dedicated to sponsorships, networks, fans and, events.

Entering the sponsorships area means that people can experience closely the sport being part of the BKT world thanks to pictures covering the entire wall so that users can dive into the virtual experience.

In the events area,  people can go through BKT's scheduled international initiatives at firsthand. In the network area, users can take a close look at the BKT universe by means of the video interviews and contents of the digital hub "BKT Network" that suggests the name for this environment. 

In the fans area, people will not miss virtual challenges or moments of playful entertainment, together with other users.

Since BKT Land is an expanding universe, these four thematic environments will be launched little by little in order to give users the opportunity to fully experience them before another is launched.

Finally, BKT recommends exploring BKT Land from the desktop in order to best enjoy its potential living in a fully immersive experience.

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Toronto, ON


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