New LiuGong North America program to provide retail and dealer-owned rental fleet financing

LiuGong North America's new private label program, LiuGong Finance, will provide customers and dealers with financial support for both LiuGong North America and non-competing products. 

"As we continue to help support, grow and develop our customers and dealer network, we're delighted to introduce LiuGong Finance," said LiuGong North America president Andrew Ryan. "We've built the LiuGong Finance program to include several components that will benefit our customer and dealer network and their businesses."

LiuGong Finance will provide dealers with financial support for both LiuGong North America and non-competing products. Additionally, it will enable dealers to utilize competitive rates and flexible finance structures under a captive finance program.

This program helps to differentiate LiuGong from its competitors and will help lead to future sales. Dealers and end-users will have access to a dedicated finance team.

LiuGong Finance offers both retail financing and dealer-owned rental fleet financing under the program.

There are three types of retail financing included: FMV lease, equipment loan, and custom structures. There are two types of dealer-owned rental fleet financing offered: rental equipment loans and custom structures.