Rokbak appoints ProSource Machinery as new North American dealer
As part of Rokbak's expansion, the Scottish articulated hauler manufacturer has appointed a new North American dealer, ProSource Machinery.
To support the company's business strategy in the US and to increase its presence in the American hauler market, Rokbak has signed up ProSource Machinery. The new dealer will represent Rokbak in Colorado and Montana and will receive its first machines in the next few weeks.
Specializing in articulated haulers, Rokbak offers two models: the 28 tonne (30.9 US ton) payload RA30 and the 38 tonne (41.9 US ton) payload RA40.
ProSource Machinery, which is headquartered in Denver, Colorado, and has offices in Billings, Montana; Platteville, Colorado; and Williston, North Dakota, was founded by owner Derek Dicks in 2014. All of ProSource Machinery's locations support customers with parts, servicing, and heavy equipment. The company also represents a range of other equipment brands.
"My company was founded on the core principles of great customer service and quality products for our customers," says Derek. "A quality brand such as Rokbak also offers all of this. Rokbak is manufacturing some really awesome new products and there is huge interest in what the company is now offering to the US hauler market. With the demand we are seeing, there's sure to be a lot of interest in these new haulers."
"I'm delighted Rokbak has appointed ProSource Machinery as a dealer, Derek and his team are covering an important territory for our company," says Robert Franklin, director of sales, Americas, at Rokbak. "ProSource Machinery is an experienced dealer with an excellent reputation – it will be a great partner for Rokbak, especially in terms of customer service and dependability. We are looking forward to a long and productive working relationship together."
An experienced dealer
Derek Dicks, ProSource Machinery owner and founder, has always had a love for machinery. He began his career as a heavy equipment mechanic, working his way up the ladder over the course of 25 years at a heavy equipment corporate dealership. During this time, he saw opportunities to create a distribution company that could be made differently and perform better. In 2014, Derek left his corporate career and opened his own company with only one other employee – his daughter. His very first office was a spare bedroom in his home.
As his company grew, Derek branched out to Williston, taking advantage of the oil market that was booming at the time. He eventually set up on the main strip of Williston and hired several more employees. Later came a larger office in Billings and today ProSource Machinery has 23 employees.
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