Hitachi Construction Machinery Loaders America changes name as part of rebrand
Hitachi Construction Machinery Co., Ltd. has been renamed Hitachi Construction Machinery Loaders America, Inc., which is the US-based consolidated subsidiary in charge of the manufacturing and sales of Hitachi-branded wheel loaders in North America. The new company name is Hitachi Construction Machinery Americas Inc. as of October 1, 2021.
The implementation of the company name change corresponds with Hitachi Construction Machinery's plans to expand the functions of Hitachi Construction Machinery Loaders America, Inc. throughout the entire North, Central, and South American region, and to develop a new promotion structure with companies in the region.
With the dissolution of the joint venture relationship between the Hitachi Construction Machinery Group and US-based Deere & Company starting in March 2022, Hitachi Construction Machinery aims to independently deploy the latest products, technologies, and services across the entire North, Central, and South American region.
Accordingly, Hitachi Construction Machinery will conduct a thorough review of the organizational structure of Hitachi Construction Machinery Loaders America, Inc., which has been in charge of the manufacturing and sales of Hitachi-branded wheel loaders. The aim of such a review is to strengthen the position of the company as the regional headquarters handling all Hitachi Construction Machinery products, including wheel loaders, compact and construction-sized hydraulic excavators, ultra-large mining excavators, and mining dump trucks.
Specifically, Hitachi Construction Machinery Loaders America will increase the number of staff, in order to significantly strengthen the structure of the sales and service sector functions and to more accurately respond to market needs throughout the region. In the mining business, the company will collaborate with Hitachi Construction Machinery Group companies in the region to further develop the independent network in these markets.
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