JLG Industries has added a fourth job site to its "Access Your World" virtual environment. This scenario features work taking place in an urban retail complex. "Access Your World" offers a life-like experience that showcases detailed, 3-D equipment models being used in multiple stages of construction, allowing visitors to experience JLG products in a variety of applications.
"The quest to develop engaging digital tools for customers continues to accelerate," says Jennifer Stiansen, director of marketing for JLG. "Utilizing technology to deliver industry-leading experiences has become an increased focus in our marketing efforts. That's why ‘Access Your World' is purpose-built to meet the needs of rental companies and equipment users, offering free, on-demand access to education and training, at any time, from any device."
In addition to interest in interacting with different products and varied applications, Stiansen says visitors in the virtual experience are engaging with content about JLG's full suite of aftermarket and value-added services, including:
- 3-D equipment schematics for service
- The company's BIM library for architects and design engineers
- JLG University for training opportunities
- The JLG Augmented Reality App
- Online parts ordering through Online Express
"As we expand further into the virtual world, we are constantly learning, adapting and optimizing the experience by assessing user behaviour and the user experience," says Stiansen. "We use this data to inform decisions for enhancements, which include the addition of more operator- and technician-like experiences that bring a further degree of realism to our digital environment."
