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Cat steps back from bauma, Zeppelin takes on stand at 2022 event

A previous Cat stand at bauma
Zeppelin Baumaschinen will be responsible for the Cat stand at bauma 2022 in Munich, Germany.

Caterpillar will not be part of bauma 2022 as a corporate entity, the company has announced, and will instead be represented by its local dealer at the event.

Zeppelin Baumaschinen will be responsible for the Cat stand at bauma 2022 in Munich, Germany, from October 24 to 30. Previously, the two companies had a joint stand at the event, which bills itself as the world's leading trade fair. 

Michael Heidemann, Vice Chairman of the Management Board at Zeppelin said: "We are proud to present to our customers at bauma 2022 the latest products from Caterpillar, the world's leading manufacturer of construction equipment, together with the excellent services provided by Zeppelin. We look forward to personal contacts with our many business partners. Our commitment to bauma is a clear signal to our customers in Germany, Europe and Eurasia that you can rely on Zeppelin."

Caterpillar and Zeppelin have frequently been one of the larger exhibitors at bauma. In 2019, the two companies occupied more than 13,000 square metres of space and displayed 64 machines, 20 of them new releases. 

"We know the Zeppelin team will create an outstanding experience at the 2022 edition of bauma. Beyond supporting Zeppelin for the show, Caterpillar is focused on delivering ongoing interactions with customers by expanding its marketing engagements across Europe, Africa, the Middle East and Eurasia, using multiple channels," adds Christophe Pelé, Caterpillar vice president for Europe, Africa, the Middle East and Eurasia (EAME).

Caterpillar is the latest of several large manufacturers to pull out of bauma 2022. Volvo Construction Equipment announced that it will step away from the show and focus its marketing on smaller customer-focused events taking advantage of in-person and virtual options. Lift equipment manufacturer JLG is also moving towards more hybrid events and missing bauma, along with UK-based manufacturer JCB and aggregates equipment builder Metso Outotec.

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