Metso Outotec pulls out of MINExpo and bauma, introduces new marketing approach
Metso Outotec is introducing a new marketing approach aimed at closer engagement with the company's customers and stakeholders.
As a result of this redefined strategy, combined with an even sharper focus on safety and sustainability, Metso Outotec has decided not to attend both MINExpo 2021 and bauma Munich 2022.
Metso Outotec will be moving towards a more market-specific and multi-channel approach to its customer engagement strategy. This strategy will focus on:
- Having local representation either through its sales organization or its distribution partners
- An increased focus on regional Metso Outotec branded events, in partnership with distributors where applicable
- Increasing the ways that customers can engage digitally, whether it is via websites, through webinars, or via online tools and events.
Despite withdrawing from exhibiting at these two tradeshows, Metso will ensure that some commercial representation will be present, focused on targeted meetings and relationship-building. These will take place in the form of physical, digital, and hybrid events.
Metso has not ruled out future participation at these or other large tradeshows, and instead will allow customers' behaviours and preferences to drive the ongoing marketing strategy development. Currently, it is still planned for Metso Outotec's McCloskey brand to be featured at bauma.