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The Utility Expo 2021 set to be biggest utility trade show ever

ICUEE Expo from 2019 aerial view

The Utility Expo (formerly ICUEE) is already set to be the biggest utility trade show ever, eclipsing the record set by ICUEE 2019 with nearly 1.3 million square feet of exhibit space already sold. Thanks in part to a new outdoor layout with more space for overhead and underground utility equipment, the new layout will allow for more new product introductions and demonstrations at the show which takes place September 28-30 in Louisville, Kentucky.

"We are looking forward to bringing the utility industry back together again in Louisville this September," said Show Director John Rozum. "Exhibitors at the show are excited to introduce new products and attendees will have access to more education than ever before. Our show is 90 percent outdoors and our new layout gives us more flexibility to showcase equipment in action, allow for demonstrations and grow along with the utility industry." 

The demolition of Old Cardinal Stadium from the Kentucky Exposition Centre grounds allows The Utility Expo to use that newly paved lot for exhibits, serving as a massive contiguous exhibit area connecting the indoor exhibits in North Hall and the traditional digging space in Lot K. The new layout also provides for the opportunity to group similar product types, making it easier to navigate and find the equipment at the show.

Another significant advantage of moving the exhibits all to the north side of the hall is that it greatly simplifies parking and traffic flow. Whether attendees drive, use ride share, or take the hotel shuttles, they will have a quick and easy experience in getting in and out of the show grounds this year.    

"This is a great year to be a first-time partner with The Utility Expo, and we're excited about the new layout and our contribution to it," said Mike Parilac, President and CEO of Planet Underground. "We have demonstrators coming in from all over to provide un-sponsored, un-biased advice in a space where utility pros can then go and see all the equipment and services just steps away."

Company info

6737 West Washington Street, Suite 2400
Milwaukee, WI
US, 53214-5647

Website:
icuee.com

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6737 West Washington Street, Suite 2400
Milwaukee, WI
US, 53214-5647

Website:
aem.org

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