McCloskey International's washing division transitions to new brand identity
Due to a dynamic expansion and the re-alignment of McCloskey International's washing division, the business has introduced a new brand identity that will support the evolution of the business unit and re-emphasize the commitment to the wet processing sector.
The business will move forward under the new brand of MWS Equipment.
In order to position the brand for long term success within its market, MWS Equipment will operate as an independent business unit of Metso Outotec, extending the brand's reach in delivering world class products and service globally.
The strategy is driven by partnership with organizations around the world at a regional level that are best suited to deliver tailored solutions and ongoing service to customers.
The new design and colour scheme reflects the brand's maturation and evolution as an industry leader for not only its product offerings but also the network it has built over the past few years.
Ben Frettsome, product line manager for MWS Equipment, said: "I'm delighted with how our business has progressed in recent years. We have repositioned our route to market along with increasing our design and manufacturing capabilities. With the strength and depth in our leadership team, we are now aligning our brand to allow for the next chapter of our development and growth."
Fundamental to maintaining the reputation and trust the company has built within the industry, MWS Equipment's strategy is to partner with companies that have the expertise and specialized capabilities in application, installation and aftermarket support of wet processing equipment.
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