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Caterpillar expands online retail equipment shopping capabilities

Cat 301.8 Mini Excavator
Cat 301.8 Mini Excavator

Caterpillar is expanding its online shopping capabilities for customers. After completing a successful, two-year pilot Caterpillar rolled out Manufacturing Suggested Retail Price (MSRP) for equipment for all U.S. Cat dealers. Participating dealers will also include a transparent sales price for machines and related attachments, simplifying the sales process.

From the convenience of home or the jobsite, customers can rely on the expanded site for access to machine specifications, product videos and features. Customers can also conveniently choose from different levels of Extended Protection Plans (EPP), a full line of attachments, financing options and special financing deals available at the time of purchase. Plus, the site calculates monthly payments, based on machine configuration, EPP selected and financing options, so the customer knows the dealer acquisition price and monthly payment. Financing can be attained through Cat Financial online, leaving only the final paperwork upon machine delivery.

"The equipment needs of our customers are immediate, and they typically conduct machine searches while balancing the demands of the project site," says Alex Stokman, Caterpillar North America retail development manager. "This is just one more step in Caterpillar's transformation to deliver a faster-paced sales process. Our dealers are committed to being a one-stop shop for machines, attachments and service solutions."

Company info

100 North East Adams Street
Peoria, IL
US, 61629


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