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Sinoboom subsidiaries open new regional headquarters

Sinoboom North America.
Sinoboom North America.

Sinoboom's North American and European subsidiaries have taken possession of their new regional headquarters in the US and Europe as part of the parent company's global marketing and support strategy. Both facilities will be used to receive scissor lifts, boom lifts and other types of MEWPs.

"We have chosen to locate in Houston, Texas because of its unrivaled transportation links and close connections to major commercial activities," said Kolin Kirschenmann, CEO of Sinoboom North America. He added: "We are now finalizing a full team to support our customers across the US and Canada and look forward to success."

"Our purpose-built facilities in Ridderkerk have been an important part of this industry for many years and we are delighted to be able to refurbish them and give them a new lease of life with a new, high quality brand of MEWPs," said Tim Whiteman, CEO of Sinoboom BV. "We expect our team will rapidly make this an important hub in the European industry."

Both facilities are now waiting for the imminent arrival of their first consignments from Sinoboom's modern factories in Changsha, China. All equipment will be thoroughly checked and prepared before being transported to customers across North America and Europe.