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Ruthmann expands North American reach through acquisition of ReachMaster

The company will operate under the new name Ruthmann ReachMaster North America L.P.

From left, Rolf Kulawik, Ebbe Christensen and Uwe Strotmann agreed to the acquisition.
From left, Rolf Kulawik, Ebbe Christensen and Uwe Strotmann agreed to the acquisition.

Ruthmann announced at CONEXPO-CON/AGG 2020 that it has acquired its long-standing sales and service partner ReachMaster from Ebbe Christensen through a 100 percent share buy-out. The company will operate under the new name Ruthmann ReachMaster North America L.P. 

Ebbe Christensen, who was previously President of ReachMaster, will head up the new company as its President & CEO. Rolf Kulawik, Managing Director of Ruthmann, will assume the position as Chairman of the Board with Uwe Strotmann, Head of Sales at Ruthmann and previously President of Ruthmann North America, as executive board member, and will make up the executive management group of the company.

The new company will operate from ReachMaster's new facility in Porter, Texas.

"Ruthmann benefits from many years of experience and a large network. This enables us greater access to the North American market. We welcome the ReachMaster employees to the Ruthmann family and look forward to expanding the company together," explains Rolf Kulawik.