Mecalac hires industry veteran to lead growth in the North and South American markets
The company has announced Peter Bigwood as general manager
Mecalac has hired Peter Bigwood as general manager to expand the company's reach in North and South America.
In his new role, Bigwood will build brand awareness for Mecalac by growing the business, developing a strong dealer network, and expanding the Mecalac North America team. In addition to focusing on dealer development, Bigwood will also launch and grow the presence of Mecalac in the rental market.
"Unfortunately, the North and South American markets are fairly unfamiliar with our brand and product benefits. Adding Peter to the Mecalac team is an aggressive move to change that reality," said Alexandre Marchetta, Mecalac CEO.
Bigwood brings more than 30 years of construction industry experience in sales and marketing to his new role. Before joining Mecalac North America in September, he served as vice president of sales and marketing for remote-controlled demolition manufacturer Brokk Inc.