Case partners with singer Jon Pardi for construction industry career promotion
Case Construction Equipment is partnering with country music superstar on a series of promotions throughout 2019 and 2020 focused on raising awareness for, and growing interest in, careers in the construction industry. The first promotion includes an exclusive presale opportunity for Pardi's headlining , kicking off October 1 in Nashville. Timed to his headlining tour, the CMA and ACM Award winning artist also recently announced the launch of his highly anticipated next album and title-track, "Heartache Medication," which is the follow up to his #1 Platinum-selling breakthrough album "California Sunrise."
Case will announce a series of related promotions and opportunities in the coming months, and in the lead up to CONEXPO-CON/AGG 2020.
Pardi grew up in Northern California – his father is a contractor who taught him the value of hard work (and how to operate equipment) at a young age. It's that background that served as the foundation for a partnership with Case, and a desire to highlight the importance of education and training in the skilled trades.
"My dad taught me the value of hard work growing up, and we were surrounded by construction and agriculture throughout California – it's those people and experiences that made me who I am, and it's what resonates with our audiences," says Pardi. "It's an honour to work with Case to highlight great careers in these fields, and to help connect people with ways to learn more on tour this fall."