Chevrolet Canada celebrates four years of Colorado sales with two new special editions
Chevrolet Canada has sold 24,000 Colorados, fuelled by constant innovation and a broad range of choices
November marked the four-year anniversary of the return of the segment-redefining Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, Canadian customers have bought 24,000 Colorados.
To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road Z71 Trail Runner and street-focused RST that offer options to match customer interests on the trails and on the street.
"Colorado helped reinvigorate the mid-truck segment, which has grown 130 percent from 2014 to 2017," said Doug Kenzie, national marketing manager for Chevrolet Trucks in Canada. "It delivers style and capability which is introducing new customers to Chevrolet and has proven the success of our three truck strategy."
"In only three short years, Colorado drove GM to earn number one market share in the mid-truck segment in 2017 and has further solidified this lead through October of 2018."
Colorado's success has been fueled by one of the broadest lineups in the midsize segment – including three powertrains, three configurations and a wide range of models and special editions – with a steady cadence of innovation.
Upon its introduction as a 2015 model, Colorado brought a new standard to the segment with three powertrain options, an estimated 8.8 L/100km highway fuel efficiency and 3,175 kilograms (7,000 pounds) of towing capability, and it introduced features such as the built-in Wi-Fi Hotspot with available 4G LTE data.
Since then, Colorado has made updates every calendar year, including:
- 2015: First available diesel engine offered in the segment (excluding other GM brands). Four years after it was introduced, no other competitor offers a diesel engine*, with class-leading 7.7 highway fuel efficiency and class-leading towing capacity of 7,700 pounds.
- 2016: All-new V-6 gas engine and segment-first eight-speed transmission.
- 2017: ZR2 model with wider track, lifted suspension from the factory, revolutionary Canadian-engineered Multimatic DSSV dampers and class-exclusive standard front and rear electronic locking differentials.
- 2018: ZR2 Bison performance variant developed in partnership with AEV that will reach dealers in early 2019.
- 2019: Two new special editions added to the lineup: RST and Z71 Trail Runner.
Both new special editions feature the flow-through "CHEVROLET" lettered grille first introduced on the Colorado ZR2 Bison. The grille is also available as an accessory for an MSRP of $395, not including installation or tax.
The Colorado RST builds on the successful street-focused RST models offered on Tahoe, Suburban and the all-new Silverado. For Colorado, the RST is based on the LT trim and adds monochromatic exterior offset with black beltline and body side mouldings. It also adds a black tailgate bowtie, Colorado and RST badges. The RST is also the first Colorado to offer 20-inch wheels, finished in low-gloss black.
The Z71 Trail Runner begins with the Colorado Z71 off-road package and adds the Colorado ZR2's underbody protection. Changes include stamped aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires.
With the Z71 Trail Runner, the Colorado lineup now offers four distinct levels of off-road capability:
- Colorado Z71: Z71 Off-Road Suspension, automatic-locking rear differential and unique 17-inch painted wheels and all-terrain tires.
- New Colorado Z71 Trail Runner: Adds additional off-road protection to the Z71 trim with the Colorado ZR2's front and mid skid plates, rocker protection and 17-inch Goodyear Duratrac tires standard.
- Colorado ZR2: Compared to a standard Colorado, the ZR2 features a factory-installed 3.5-inch wider track and a suspension lifted by 2 inches. Class-exclusive features include front and rear electronic locking differentials and Multimatic DSSV Dampers. The ZR2 also features front and mid skid plates, rocker protection and front and rear bumpers modified for better off-road clearance.
- Colorado ZR2 Bison: The ZR2 Bison adds even more extreme off-road capability with five hot-stamped Boron steel skid plates and stamped steel front and rear bumpers with front winch provisions and rear recovery points.